We start with strong cow families. All our females are from families that produce short calving intervals, calve regularly, and can hold their place in a program. A tremendous amount of research has gone into establishing our base herd, as I believe great bulls come from great female lines. All progeny we produce are performance recorded, scanned for carcase traits and independently assessed for structure and temperament. If an individual doesn’t measure up, as the Soup Nazi from Seinfeld would tell us, “No Soup For You!”
We aim to be balanced and holistic in the approach to matings. We assess structure, breeding records, pedigrees, and data before deciding on a mating. We are not trying to shoot the lights out with any one trait, we are trying to produce balanced, productive, profitable animals. We manage inbreeding coefficients while using tried and tested breeding theories to produce the best for our clients.
All sires used are performance recorded. They have either been measured themselves in a contemporary group, or have progeny that have been assessed across multiple herds. Many of the sires we use are also tested in commercial herds that give us valuable feedback on traits like calving ease, feed efficiency, retail beef yield and MSA grading. Our program is too valuable to risk on the unknown and we believe yours is as well.